Answer? You don't.
I'm pretty sure no one ever thinks they've got it all figured out. No one wakes up one morning and says, "You know what? I nailed this. All of it."
We've all got insecurities and unsure-ities, and that's okay.
Whenever I ask someone to participate in our corporate blog, they all inevitably say the same thing. "I'm a terrible writer." "I have nothing to say." "I'm not funny." And, without fail, I assure each and every one of them that they are not alone and that dozens of people have said the same thing before them, with fantastic results. Writing, achieving, doing - it all requires practice. And a little bit of luck.
You have to take that leap of faith that, even though you feel like you have no idea what you're doing, and people must be crazy to let you loose on this(!), and you think you're going to do a mediocre if not terrible job, that you can go for it.
Whether it's with a client, a coworker, or a friend, why should any of them trust you if you don't trust yourself? So you may blindly fumble through it a little here and there, the end result is never (rarely) as bad as you think it will be.
You might never feel like you know what you're doing. No one does. Just close your eyes, brace yourself, and do it!
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