In this social media world we live in, the lines become blurred as to who is running the show. Are you in charge of your business' social pages, or are your customers? You may be the one plugging in fun facts and scheduling witty posts, but it all comes back to the end user. The customer's in charge on social networks.
As Barry Feldman over at Social Media Today so eloquently put it, "The customer is the king. The customer has needs. You serve them with content."
Does this mean your content is no longer important? Absolutely not! If anything, your words - from Facebook to Twitter to your website - are more important than ever! It's also more important than ever to use them wisely, speaking to your audience with the information they want, the way they want it.
How do you write content that serves your customers?
- Determine who your audience truly is
- Are you marketing directly to your end user? A higher level decision maker? The language, tone, and strategy you use could be drastically different for one group than for another.
- Establish your value proposition
- What makes your product/service/brand worthwhile to that audience? What problem are you solving for them?
- Keep it simple
- No matter who you're speaking to, they're busy and their time is precious. Recognize the value of their time and get to the point quickly, making your message succinct and clear.
- Be relevant and informative
- What do people really need to know about your business? Don't waste time with extraneous information - keep it relevant to what your customers are interested in and give just enough detail for them to make their decision without overloading them.
- Keep in mind - on Social Media, Facebook in particular, the 80/20 rule still applies! Only 20% sales or promotion, 80% other content - somehow related to your business, of course.
Content is meant to resonate with people, not just talk at them. Your customer is king - be sure your content serves them well, and they will reward you!
