Tis the season when we all fall victim to the occasional existential crisis.
But really, why are we here? What do we, as content marketers, think we're doing every day? Through every blog post, each infographic, countless 140-character-tweets... what's the point?
The Meaning of Life
Content marketing is about delivering quality, useful content to consumers. It's our goal to create interesting writing, clever graphics, and snarky comments to drive that elusive metric, "engagement"
A content marketer's mission, our Meaning of Life, if you will, is to reach and resonate with customers. It's not to drive sales, or get leads, or walk people in the door. Not directly, anyway.
We're meant to elicit a chuckle. Provoke a thoughtful chin-stroking. Maybe even a surprised head-tilt. If you're doing your job right, you'll get Likes, Shares, and Retweets. And if you're really lucky, you'll get site visits, phone calls, and closed deals.
We're meant to elicit a chuckle. Provoke a thoughtful chin-stroking. Maybe even a surprised head-tilt. If you're doing your job right, you'll get Likes, Shares, and Retweets. And if you're really lucky, you'll get site visits, phone calls, and closed deals.
They're Just Not That Into You
We often get lost in the data of marketing, and forget that people don't like ads. No one enjoys being marketed to, especially when it's interrupting their lives (e.g. TV commercials, pre-roll ads delaying your YouTube video, or data-stealing Facebook ads that run as you scroll through your newsfeed on your phone). So then how are you supposed to advertise your business to keep the lights on and food on the table? A marketer's gotta market, amiright?People don't like being marketed to, it's true. But they do like being entertained. So entertain them!
Treat your customers to helpful holiday tips that solve those pesky problems everyone encounters each year. Create an infographic that'll have them emailing and sharing with the family because doesn't that sound JUST like Uncle Fred last Christmas? Post about familiar things, ideas that are useful, commentary that is thought-provoking. Whatever you do, don't just market at them. Be fun. Be funny.
New Year, New You
We all lose steam from time to time, especially around the holidays. After a full year of content marketing, it's easy to burn out and lose that creative edge. Thankfully, this time of year is FULL of ready-made wit. It's easy to resonate with your customers with content that speaks to what's on their mind - the holidays!So take it easy and use the theme of the season to add a little punch to your posts. Then regroup and start off the new year with a bang, feeling refreshed and creatively charged!
