And that's precisely what's happened with Ikea's latest ad, for the "Bookbook."
Have you heard or seen about this? It's all the rage.
It's intuitive, sleekly designed, and completely wireless!
It's incredible.
Incredibly good marketing, that is. It's snarky, smart, and perfectly targeted to the sarcastic side of the tech market. The ad plays on Apple's product videos calling it a revolutionary new product, just as the new iPhone or Macbook Air might be described.
Ikea nailed it with this one. Not only are they poking fun at Apple, but they're poking fun at all the consumers in the market that fall for those ads - albeit lightheartedly - and letting us all laugh at ourselves and each other.
Meanwhile, we're also watching a YouTube video about a catalog....
Brilliant marketing, really clever writing, and something that people will not soon forget. It doesn't get much better than that.
